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Sierra Leone



Adam Smith International under DFID contract, 2015

 Sierra Leone Opportunities for Business Action (SOBA)


  • In-country work assisting a local baby cereal manufacturer to improve local competitiveness, increase sales, and improve profitability 

  • Conducted market research with young mothers and retail outlets

  • Thoroughly analyzed company business functions, financials, capabilities, products, facilities, and organization

  • Developed strategy and tactics for product development, marketing and sales plans, operational mprovements, and optimized organizational structure


The incredible sunsets.  That doesn’t sound like an adventure, but it was a grand spectacle and a welcome reward for a hard day’s work. Every evening on my hotel balcony I was treated to a wide screen, Technicolor, IMAX epic movie.  It was breathtaking.  Each one was a new thriller.  But, like captivating trailers, they were never long enough. 

After I returned home I watched the movie “Blood Diamond”, which took place in Sierra Leone.  Had I not been there I never would have noticed it, but many of the scene transitions featured those incredible sunset shots.  Talk about cinematography.

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