Chief Entrepreneurship Officer
EFour Enterprises LLc
Remote business coaching and Business Development Services (BDS) for entrepreneurs in developing countries and emerging economies
kosovo
Assignment
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Chemonics/Winrock, Kosovo Business Support (KBS) under Kosovo
Agriculture Sector Support Program (KASS), (USAID), 2003
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Development of export markets for essential oil and herb products
Through online research, identified and contacted potential export customers for juniper oil and berriesÂ
Conducted an international email campaign that generated 14 expressions of interest from Europe, US, and Asia in two weeks
Researched the international tea market and located used tea equipment and production information for herb company startups
Collected information on liquid filling equipment and dealers for extracts in glass bottles
Identified European suppliers of fruit preparations for yogurt production by local dairiesÂ
Conducted internal staff trainings on developing export markets and searching the internet for trade leads
Adventure
I thought my driver was joking. After passing the armed Russian guards outside the airport in Pristina, bombed-out buildings, and Soviet-style apartments decorated with laundry and satellite dishes, he announced that we were on Bill Clinton Boulevard.
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I laughed, then looked up to see an enormous billboard of our smiling former president, in Sadaam-like pose, welcoming me to Kosovo on his namesake street. The driver joked that maybe there would be a similar one of George Bush in Baghdad.
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It was nice to be in place where they liked Americans. There were amusing homages throughout Pristina, including a giant Statue of Liberty reproduction atop the Victory Hotel and restaurants with names like KFC (Kosova Fried Chicken) and Uncle Sam Indian Restaurant.
The war was a fresh memory in 2003, and the “mine museum” downtown was a constant reminder. This outdoor patch of fenced-in land displayed all manner of land mines, to enable people to recognize and hopefully avoid them. I was fascinated by the range of sizes and shapes, from futuristic spaceballs that children could mistake for toys to innocuous-looking pipes to ersatz car mufflers and onerous ground torpedoes.
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A field trip outside the city the following week drove the mine experience home for me. A local staff member pointed to a tree about 50 feet away with a red triangle nailed to it and told me not to go near it because the area hadn't been cleared of land mines. That tree was pretty close. In fact, it was right there. I looked at it, then down at my feet, and gulped.