Adam Smith International under DFID contract, 2015
Sierra Leone Opportunities for Business Action (SOBA)
In-country work assisting a local baby cereal manufacturer to improve local competitiveness, increase sales, and improve profitability
Conducted market research with young mothers and retail outlets
Thoroughly analyzed company business functions, financials, capabilities, products, facilities, and organization
Developed strategy and tactics for product development, marketing and sales plans, operational mprovements, and optimized organizational structure
The incredible sunsets. That doesn’t sound like an adventure, but it was a grand spectacle and a welcome reward for a hard day’s work. Every evening on my hotel balcony I was treated to a wide screen, Technicolor, IMAX epic movie. It was breathtaking. Each one was a new thriller. But, like captivating trailers, they were never long enough.
After I returned home I watched the movie “Blood Diamond”, which took place in Sierra Leone. Had I not been there I never would have noticed it, but many of the scene transitions featured those incredible sunset shots. Talk about cinematography.