International Business Development Services (BDS) growing Small Businesses in developing countries
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Sierra Leone




Assignment
Adam Smith International under DFID contract, 2015
Sierra Leone Opportunities for Business Action (SOBA)
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In-country work assisting a local baby cereal manufacturer to improve local competitiveness, increase sales, and improve profitability
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Conducted market research with young mothers and retail outlets
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Thoroughly analyzed company business functions, financials, capabilities, products, facilities, and organization
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Developed strategy and tactics for product development, marketing and sales plans, operational mprovements, and optimized organizational structure
Adventure
The incredible sunsets. That doesn’t sound like an adventure, but it was a grand spectacle and a welcome reward for a hard day’s work. Every evening on my hotel balcony I was treated to a wide screen, Technicolor, IMAX epic movie. It was breathtaking. Each one was a new thriller. But, like captivating trailers, they were never long enough.
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After I returned home I watched the movie “Blood Diamond”, which took place in Sierra Leone. Had I not been there I never would have noticed it, but many of the scene transitions featured those incredible sunset shots. Talk about cinematography.